Voice

Prezzee’s tone of voice is more than just words on a page. It’s how we show up in the world. It’s how our brand makes people feel welcome, understood and at ease, and it plays a powerful role in shaping how we’re recognised, trusted and remembered.

At our core, we’re here to advocate for the joy of giving and receiving, whether it’s a thoughtful gift for a loved one, a treat for yourself or a card to help cover everyday costs. We want to capture the magic that’s unique to gifting, and our voice helps bring that to life.

In a world of overwhelming choices and transactional experiences, we cut through the noise with warmth, clarity and lightness.

Whether we’re speaking to a customer, a business decision-maker or a strategic partner, our voice builds connection by sounding clear, confident and real, never robotic or exclusive, because making people feel good starts with how we communicate.

While our voice stays consistent at its core, we flex it thoughtfully to suit each audience and channel:

We use AI to support faster, sharper copywriting - but always through a human lens. We use AI to support copy creation when needed for speed and efficiency, but the majority of copy should be done in-house with the support of AI.