Updated:

August 2025

Colours

Primary palette

Our primary palette features our core brand colours, designed to be used seamlessly across Prezzee and Prezzee Business.

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Item A
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Text link

Prezzee Red

HEX:

#ED1E09

RGB:

237 / 30 / 0

CMYK:

0 / 87 / 96 / 7

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Peach

HEX:

#FBDBCE

RGB:

251 / 219 / 206

CMYK:

0 / 12 / 18 / 1

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Oat

HEX:

#fafaf8

RGB:

250 / 250 / 248

CMYK:

0 / 0 / 1 / 2

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Mulberry

HEX:

#4F2637

RGB:

79 / 38 / 55

CMYK:

0 / 52 / 30 / 69

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Secondary palette

Our secondary palette brings bold, vibrant bursts of colour that inject energy and playfulness into Prezzee. These shades should be used to support, rather than overpower, the core palette, maintaining a fresh and expressive feel without appearing ‘rainbow-y’ or chaotic.

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Tangerine

HEX:

#FF9878

RGB:

255 / 152 / 120

CMYK:

0 / 40 / 52 / 0

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Lilac

HEX:

#DBB5F7

RGB:

219 / 181 / 247

CMYK:

11 / 26 / 0 / 3

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Color name

HEX:

#000000

RGB:

0 / 0 / 0

CMYK:

100 / 100 / 100 / 100

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Color name

HEX:

#000000

RGB:

0 / 0 / 0

CMYK:

100 / 100 / 100 / 100

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Sky

HEX:

#B0E0F5

RGB:

176 / 224 / 245

CMYK:

28 / 8 / 0 / 4

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Lime

HEX:

#BBEF78

RGB:

187 / 239 / 120

CMYK:

21 / 0 / 50 / 6

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Lemon

HEX:

#F9F0A1

RGB:

249 / 240 / 161

CMYK:

0 / 3 / 35 / 2

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Color name

HEX:

#000000

RGB:

0 / 0 / 0

CMYK:

100 / 100 / 100 / 100

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Tertiary palette

Our tertiary palette adds depth and flexibility, offering a refined range of shades that complement the primary and secondary colours. These additional shades provide more options when needed, but should be used sparingly to keep the overall look clean and cohesive.

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Light Red

HEX:

#FF3544

RGB:

255 / 53 / 68

CMYK:

0/ 79 / 73 / 0

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Light Peach

HEX:

#FFEAE1

RGB:

255 / 234 / 225

CMYK:

0 / 8 / 12 / 0

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Light Tangerine

HEX:

#FFB59E

RGB:

25 / 181 / 158

CMYK:

0 / 29 / 38 / 0

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Dark Tangerine

HEX:

#EC684A

RGB:

236 / 104 / 74

CMYK:

0 / 56 / 69 / 7

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Light Lilac

HEX:

#EBD1FF

RGB:

235 / 209 / 255

CMYK:

8 / 18 / 0 / 0

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Dark Lilac

HEX:

#BF8EE3

RGB:

191/ 142 / 227

CMYK:

16 / 37 / 0 / 11

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Light Sky

HEX:

#D7F3FF

RGB:

215 / 243 / 255

CMYK:

16 / 5 / 0 / 0

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Dark Sky

HEX:

#82CDF5

RGB:

130 / 205 / 245

CMYK:

47 / 16 / 0 / 4

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Light Lemon

HEX:

#FFF9C0

RGB:

255 / 249 / 192

CMYK:

0 / 2 / 25 / 0

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Dark Lemon

HEX:

#F7E969

RGB:

247 / 233 / 105

CMYK:

0 / 6 / 57 / 3

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Light Lime

HEX:

#DAFFAB

RGB:

218 / 255 / 171

CMYK:

15 / 0 / 33 / 0

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Dark Lime

HEX:

#97C45F

RGB:

151 / 196 / 95

CMYK:

23 / 0 / 52 / 23

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Dark Oat

HEX:

#EBEAE4

RGB:

235 / 234 / 228

CMYK:

0 / 0 / 3 / 8

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Light Licorice

HEX:

#AEAEAC

RGB:

174 / 174 / 172

CMYK:

0 / 0 / 1 / 32

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Dark Mulberry

HEX:

#381926

RGB:

56 25 / 38

CMYK:

0 / 52 / 30 / 69

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Licorice

HEX:

#171219

RGB:

23 / 18 / 25

CMYK:

8 / 28 / 0 / 90

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Colour usage balance

This graph shows the importance of each colour. Our palette is made up of primary, secondary, and tertiary colours, each with a different role.

The primary palette is used most often, the secondary palette supports it, and the tertiary palette (lighter and darker shades of the secondary colours) adds depth and flexibility.

Our hero colour, red, is bold and distinctive, and should be used prominently but purposefully to draw attention and create impact.

To avoid overwhelming the design, balance Prezzee red with use of supporting colours from the secondary and tertiary palettes. Think of red as the lead in the story, not the whole script.

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Accessibility

Prezzee is committed to creating inclusive experiences for everyone. In design, this means ensuring strong contrast between text and background colours to support readability for people with visual impairments, including colour blindness.

We follow the Web Content Accessibility Guidelines (WCAG), aiming for AA compliance to ensure our content is accessible.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Here are color pairings to avoid when creating layouts. These colors don’t work well when text is applied on top of them. These palettes when combined together don’t create enough contrast - making it difficult to understand hierarchy.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Add caption here

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Add caption here

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Item A
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Item C

Text link

Add caption here

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Add caption here

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Add caption here

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Logo

Typography

Colours

Primary palette

Secondary palette

Tertiary palette

Colour usage balance

Accessibility

Examples of usage