Imagery

Our photography should feel like Christmas morning - genuine, warm, and full of that quiet spark that happens when something meaningful is shared.

We capture real emotion, not staged perfection.

Our people should reflect the diverse world we live in, across ages, regions, and backgrounds, always portrayed with authenticity.

Whether photographed in real-life settings or against clean, simple backdrops, our images should celebrate the magic of giving and receiving with honesty and heart.

Tones should lean warm over cool, natural light, golden hues, and softness help evoke the feeling we’re after.

Our product exists in the digital world, so it’s important we show it in the right context - on screens, in motion, and in use.

Product visuals should always feel real and proportional, never distorted, overly rendered, or artificial.

When showcasing the Smart eGift Card experience, we focus on how it’s interacted with: thoughtful, seamless, and part of a modern, joyful lifestyle.

Hand gestures are a playful and distinctive part of our imagery. They bring a playfulness, variety, and a human touch to our visual language.

Whether pointing, holding, or presenting, these gestures create a natural link between the phone in your hand (where you send your Prezzee) and the gift it becomes in someone else’s.

They’re expressive, approachable, and help us communicate messages in a way that feels fun and interesting.

Hand gesture imagery should be used sparingly. They’re most effective as a light, occasional touch, not something that defines our visual identity.

We use AI to enhance our imagery. For example adding texture, atmosphere, or visual storytelling that aligns with our brand’s personality.

It’s a creative tool we lean into for backgrounds, compositions, and conceptual mockups, especially where traditional photography falls short.

At this stage, we don’t use AI to generate people or likenesses, as we’re committed to maintaining authenticity, diversity, and ethical representation in all human imagery. Our focus is on using AI to elevate, not replace, the craft of visual storytelling.